Billion dollar problems
Digital advertisers lose billions
each year to criminal activity
in the four areas where tag focuses.
$8.2 billion can be saved each year if the digital advertising industry works together to eradicate corruption across the supply chain.
- Invalid/Fraudulent traffic: $4.6 billion and 56%
- Internet Piracy: $2.5 billion and 31%
- Malvertising+: $1.1 bilion and 13%
Source: IAB/EY Study Released on December 1st, 2015
Estimates are for U.S. Market Only