We all know that Google Analytics has become essentially the standard in campaign metrics and analysis. While it does have it shortfalls (quite a few of them actually), and that it does not actually measure every click coming through the website (it uses ‘sampling’ techniques), it does have several powerful features which make it quite […]

If you’re a local or distance sensitive business – you’ve likely heard about geolocation before. The benefit of using one of the two technologies is the ability to target customers who may be close to your restaurant, car dealership or service business. Using these technologies provides a much more targeted approach to ensuring that the […]

Since 2016, ProData Media Group has been working with the Trustworthy Accountability Group (TAG), to combat the proliferation of impression fraud in the digital advertising ecosystem. As one of twenty companies who were initially awarded the Certified Against Fraud (CAF) seal by TAG, ProData Media Group has led the fight to marginalize digital ad-fraud. As […]