What is Native Advertising?

Native ads have the look and feel of the media format in which they appear.

Most often, native advertisements are found in social media feeds, recommended content on a web page, or in between paragraphs on an article.

The best part of native advertising is that they don’t look like “ads.” They are non-disruptive and "natively" expose the website visitor to the advertising content.

What Do Native Advertisements
Look Like?

Native In-Feed

These are ads which appear in your news feed on social networks. You’ve likely seen them on Facebook and Twitter.

Search & Promoted Listings

These are listings that appear at the top, bottom, or in the sidebar of your Google search results.

Search & Promoted Listings

These are listings that appear at the top, bottom, or in the sidebar of your Google search results.

Content Recommendations

These are recommended listings which appear below the main article a website visitor is reading. They are most typically a grid of listings accompanied by a heading and an engaging image.

Native Video

Videos auto-play when a visitor interacts with the content with a mouse-over or click. The videos are contextually matched to the article's content and provide a risk free way to scale distribution. Plus, you only pay a for full video playback!

Native Video

Videos auto-play when a visitor interacts with the content with a mouse-over or click. The videos are contextually matched to the article's content and provide a risk free way to scale distribution. Plus, you only pay a for full video playback!

Why Online Marketers Are Turning To Native Advertising?

If a native advertisement looks like standard content, readers may not realize they are seeing a paid ad. ProData ensures that all of our publishing partners adhere to strict requirements which effectively “call out” that the visitor is viewing an advertisement and is not being misled.

Serving Native Advertising at Scale With Programmatic

Programmatic native advertising allows ProData to utilize our in-house RTB (real-time bidding platform) to serve native ads targeted to consumers in real time. This allows businesses to get more exposure for less cost.

How Can I Tell If Its Native or Regular Content?

If a native advertisement looks like standard content, readers may not realize they are seeing a paid ad. ProData ensures that all of our publishing partners adhere to strict requirements which effectively “call out” that the visitor is viewing an advertisement and is not being misled.

Where Will My Programmatic Native Advertisements Be Shown?

ProData is integrated with hundreds of direct publishers and supply side platforms (SSP). The SSP will send the bid request to our platform on behalf of the publisher, and within milliseconds, we decide whether the request meets an advertiser's targeting requirement. We then create the native ad and implement it into the network. ProData has relationships with publishers like Time/Warner, CNN, ABC, NBC, Discovery Networks and more.

"Our goal is to bring transparency and efficiency to the digital advertising world through automation and simplicity. ProData possesses the skills, experience and ability to fully execute all of your digital marketing initiatives in today's competitive and ever-changing market."
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