The growth of podcasts in the last five years has been sensational. Podcasting used to be a form of alternative media, but now it’s gaining mainstream popularity. Experts valued the global podcasting industry at $9.28 billion in 2020. Joe Rogan sold his podcast to Spotify for a reported figure of above $100 million, and 57 percent of Americans have listened to a podcast.

Here are some more fascinating statistics:

  • Podcast listeners have increased by 29.5 percent in the previous three years
  • 41 percent of U.S citizens listen to podcasts monthly
  • 78 percent of Americans are now familiar with the podcasting world
  • 50 percent of American homes are now fans of podcasts
  • 116 million people listen to podcasts every month
  • South Korea has the leading number of podcast listeners, with over 58% listening to podcasts every month

Podcasts are no longer a fringe part of the media industry. You can find podcasts in every subject, genre, and topic. Moreover, the growth in podcasts looks set to continue well into the 20s decade. But why?

Podcasting enables people to multitask

Podcasting allows listening to multitask while they listen. In contrast, traditional forms of media — such as TV — need watchers to sit down and focus. As a result, it becomes difficult to multitask and concentrate on other tasks.

A recent study showed that 11% of people listen to podcasts at work. 22% of people listen to podcasts while driving, and 8% listen to podcasts while working out. So you have the freedom to consume podcast audio wherever and whenever. That’s very powerful.

There is a podcast for anyone and everyone

Podcasts are diverse and endless. You can find a podcast on every topic imaginable. Here are some statistics on the most popular genres and their percentage share of podcast listeners:

  • Comedy: 22%
  • News: 21%
  • True crime: 18%
  • Sport: 17%
  • Politics: 16%
  • Self-help: 15%

Furthermore, here are the most listened to podcasts in 2020.

  • The Joe Rogan Experience – 190 million downloads per month
  • The Daily – 112 million downloads per month
  • Crime Junky –  31 million downloads per month
  • This American Life – 8 million downloads per month
  • My Favourite Murder – 35 million downloads per month

These are just five examples, but there are many more. Podcasting offers a diverse option of topics that many forms of media struggle to compete with.

They are super easy to access

It was far more challenging to download podcasts ten years ago. However, downloading podcasts is effortless today. There are various platforms, including Spotify, Apple, and Luminary (to name a few), that offer easy access.

Furthermore, most podcasts are entirely free to enjoy. Of course, podcasting platforms such as Luminary charge a monthly fee. But most podcasts come with zero upfront costs, and the podcast owners make money from advertising, courses, and services sold through the podcast.

In a world where most forms of media require some form of financial transaction — apart from YouTube— having free options is highly desirable. You only need to turn on your mobile phone or tablet and download an app. After that, you’re free to consume excellent audio production at minimal cost. That’s why podcasts are winning.

Podcasts are intimate

Podcasts add a feeling of intimacy to listeners. Podcasts are very much like radio in the sense that you can connect with the host. Moreover, podcast hosts tend to be far more casual than many hosts, and it often feels like you’re hanging out with friends.

Joe Rogan has built his podcast on the feeling that you’re sitting next to a group of friends talking about deep subjects at the pub. As a result, he has built a personal relationship with many of his listeners, and that’s what keeps bringing them back.

It’s almost like watching your favorite actor. For example, if you’re a fan of Harrison Ford and you’ve watched the Indiana Jones and Star Wars movies — you’ll likely want to see his other, lesser-known movies. Podcasts are excellent for building that personal connection, possibly better than most because of their casual nature.

Live Audio Ads: What do we offer?

Live Audio Ads understands the impact that radio advertisements can have on its audience. That’s why we want to enable you to leverage online radio in 2021.

We can broadcast your advertisements on massive platforms, such as iHeart & Tunein.

We have a simple 3-step process:

  1. We will make your ad
  2. We will find your audience
  3. We will get your brand out there

There’s never been a better time to get your business HEARD — and we can’t wait to help you!

The growth of podcasts in the last five years has been sensational. Podcasting used to be a form of alternative media, but now it’s gaining mainstream popularity. Experts valued the global podcasting industry at $9.28 billion in 2020. Joe Rogan sold his podcast to Spotify for a reported figure of above $100 million, and 57 percent of Americans have listened to a podcast.

Here are some more fascinating statistics:

  • Podcast listeners have increased by 29.5 percent in the previous three years
  • 41 percent of U.S citizens listen to podcasts monthly
  • 78 percent of Americans are now familiar with the podcasting world
  • 50 percent of American homes are now fans of podcasts
  • 116 million people listen to podcasts every month
  • South Korea has the leading number of podcast listeners, with over 58% listening to podcasts every month

Podcasts are no longer a fringe part of the media industry. You can find podcasts in every subject, genre, and topic. Moreover, the growth in podcasts looks set to continue well into the 20s decade. But why?

Podcasting enables people to multitask

Podcasting allows listening to multitask while they listen. In contrast, traditional forms of media — such as TV — need watchers to sit down and focus. As a result, it becomes difficult to multitask and concentrate on other tasks.

A recent study showed that 11% of people listen to podcasts at work. 22% of people listen to podcasts while driving, and 8% listen to podcasts while working out. So you have the freedom to consume podcast audio wherever and whenever. That’s very powerful.

There is a podcast for anyone and everyone

Podcasts are diverse and endless. You can find a podcast on every topic imaginable. Here are some statistics on the most popular genres and their percentage share of podcast listeners:

  • Comedy: 22%
  • News: 21%
  • True crime: 18%
  • Sport: 17%
  • Politics: 16%
  • Self-help: 15%

Furthermore, here are the most listened to podcasts in 2020.

  • The Joe Rogan Experience – 190 million downloads per month
  • The Daily – 112 million downloads per month
  • Crime Junky –  31 million downloads per month
  • This American Life – 8 million downloads per month
  • My Favourite Murder – 35 million downloads per month

These are just five examples, but there are many more. Podcasting offers a diverse option of topics that many forms of media struggle to compete with.

They are super easy to access

It was far more challenging to download podcasts ten years ago. However, downloading podcasts is effortless today. There are various platforms, including Spotify, Apple, and Luminary (to name a few), that offer easy access.

Furthermore, most podcasts are entirely free to enjoy. Of course, podcasting platforms such as Luminary charge a monthly fee. But most podcasts come with zero upfront costs, and the podcast owners make money from advertising, courses, and services sold through the podcast.

In a world where most forms of media require some form of financial transaction — apart from YouTube— having free options is highly desirable. You only need to turn on your mobile phone or tablet and download an app. After that, you’re free to consume excellent audio production at minimal cost. That’s why podcasts are winning.

Podcasts are intimate

Podcasts add a feeling of intimacy to listeners. Podcasts are very much like radio in the sense that you can connect with the host. Moreover, podcast hosts tend to be far more casual than many hosts, and it often feels like you’re hanging out with friends.

Joe Rogan has built his podcast on the feeling that you’re sitting next to a group of friends talking about deep subjects at the pub. As a result, he has built a personal relationship with many of his listeners, and that’s what keeps bringing them back.

It’s almost like watching your favorite actor. For example, if you’re a fan of Harrison Ford and you’ve watched the Indiana Jones and Star Wars movies — you’ll likely want to see his other, lesser-known movies. Podcasts are excellent for building that personal connection, possibly better than most because of their casual nature.

Live Audio Ads: What do we offer?

Live Audio Ads understands the impact that radio advertisements can have on its audience. That’s why we want to enable you to leverage online radio in 2021.

We can broadcast your advertisements on massive platforms, such as iHeart & Tunein.

We have a simple 3-step process:

  1. We will make your ad
  2. We will find your audience
  3. We will get your brand out there

There’s never been a better time to get your business HEARD — and we can’t wait to help you!