REPORTS & PERFORMANCE - ProData Media Group

Display & Retargeting Campaign Study

This is a monthly progress report from a campaign that includes display advertising, with retargeting. The goal of the campaign was to drive consumers to purchase directly online.
The contracted number of impressions were one million. In this example, we over-delivered to achieve the minimum 1% CTR (or 10,000 total monthly clicks).
Reports are always broken down by mobile vs. desktop, browser/device & impressions/clicks per ad.
This client achieved a 2.1% conversion rate on clicks (209 sales). At $217 net per acquisition, they had a positive ROI of 127% (net profit of $25,353).

This is a tracking report from an automotive enhanced eblast campaign with a retargeting rebroadcast. The goal of the campaign was to drive vehicle sales.
The client contracted one deployment to “in-market buyers” with an additional rebroadcast to openers and clickers only.
Email based products are always broken down by mobile vs. desktop, browser/device, opens, clicks and graphs to demonstrate daily performance.
The client runs this campaign structure six times over a three month period. During that time frame, we recorded 15,323 website clicks. The increase in web traffic resulted in significantly more foot traffic and a month-over-month increase in vehicles sold.

This is a tracking report from an automotive enhanced eblast campaign with a retargeting rebroadcast. The goal of the campaign was to drive vehicle sales.
The client contracted one deployment to “in-market buyers” with an additional rebroadcast to openers and clickers only.
Email based products are always broken down by mobile vs. desktop, browser/device, opens, clicks and graphs to demonstrate daily performance.
The client runs this campaign structure six times over a three month period. During that time frame, we recorded 15,323 website clicks. The increase in web traffic resulted in significantly more foot traffic and a month-over-month increase in vehicles sold.

This study represents a single deployment, open house registration drive from a National home builder client. The goal of the campaign was to drive RSVP’s to sell units in a property development.
The client contracts single deployments of our eblast products to attract potential home buyers local to the property.
This report is an example of how we can show a breakdown of cities- represented by the pie chart above.
As a result of this single deployment, the client received a CTR of 2.49% (1,741 clicks). They saw a 34% increase in RSVP’s- from only a $1,400 total campaign cost.