Display & Retargeting Campaign Study
Online Retail Product
- This is a monthly progress report from a campaign that includes display advertising, with retargeting. The goal of the campaign was to drive consumers to purchase directly online.
- The contracted number of impressions were one million. In this example, we over-delivered to achieve the minimum 1% CTR (or 10,000 total monthly clicks).
- Reports are always broken down by mobile vs. desktop, browser/device & impressions/clicks per ad.
- This client achieved a 2.1% conversion rate on clicks (209 sales). At $217 net per acquisition, they had a positive ROI of 127% (net profit of $25,353).