The growth of podcasts in the last five years has been sensational. Podcasting used to be a form of alternative media, but now it’s gaining mainstream popularity. Experts valued the global podcasting industry at $9.28 billion in 2020. Joe Rogan sold his podcast to Spotify…
Read MoreWe live in a fast-paced world where companies are fighting to be at the center of attention. What can they do when target audiences aren’t listening to their brand? It’s easy – a combination of audio and digital marketing. Today, businesses cannot survive without a…
Read More
There are plenty of tools that advertising agencies utilize to make sure that they are targeting the right demographic and using the right strategies. However, ProData is different because we utilize real-time data to take things to the next level. What are some advantages of…
Read More
We all know that Google Analytics has become essentially the standard in campaign metrics and analysis. While it does have it shortfalls (quite a few of them actually), and that it does not actually measure every click coming through the website (it uses ‘sampling’ techniques),…
Read More
If you’re a local or distance sensitive business – you’ve likely heard about geolocation before. The benefit of using one of the two technologies is the ability to target customers who may be close to your restaurant, car dealership or service business. Using these technologies…
Read More
Since 2016, ProData Media Group has been working with the Trustworthy Accountability Group (TAG), to combat the proliferation of impression fraud in the digital advertising ecosystem. As one of twenty companies who were initially awarded the Certified Against Fraud (CAF) seal by TAG, ProData Media…
Read More